We were commissioned by “Re|direct” media agency to create an animation for “My Market”, a supermarket chain in Greece. The purpose of the animation was to to present My Market’s new app and explain its use to their customers.
After speaking with Re|Direct’s project manager M. Paterakis and their Creative Director C. Vatugios, we opted for a fresh 2d animated video.
We started with a tight storyboard by Kostas Kiriakakis. We then used our multi-faceted team of illustrators @ the Comeback Studio and our art direction was set. For the sound design we turned to our go-to sound guy Anthony P. He recorded our test dialog and preliminary sound so we could start animating WITHIN.
The final edit was provided WITHIN by Constantin Pilavios. The whole project was directed by Sergio Ko.